Huel

Source from Shopify

Huel becomes more efficient using Shopify Plus Admin

You may have come across Huel before. The idea behind the brand is simple: Huel = Human + Fuel. Huel intends to provide a nutritious meal choice for time-pressured adults around the world and reduce food waste while it’s at it.

While Huel may feel like an overnight success, it was actually started in 2015 by founder Julian Hearn. Five years on and the brand has grown rapidly, with nine global online stores and 120 staff. Recently switching to the new Shopify Plus Admin, Huel has enjoyed:

  • An ability to onboard new staff 9x faster
  • Functionality to quickly assign, and unassign, new staff roles across its global workforce
  • Faster speed to market to open up new worldwide sites

Huel is a fast-growing business, having turned over £10 million in March 2020 alone. But with 120 staff operating nine online stores across the globe, Huel also had a large volume of backend tasks. Bringing talent into the company’s e-commerce operations was a 10-step process, draining time and energy from the development and engineering team. The company identified that it needed to reduce admin time, streamline operations, and capture a holistic view of the entire business as it continued to grow into new markets.

The new admin has radically improved the speed in which we onboard new staff members. Huel used Shopify Plus Admin, which allows it to easily add and remove staff accounts, assigning them to different roles as needed across its global stores. Within in days using the new admin, Huel was recruiting for a role in Japan. The company was able to quickly grant access to a staff member in the U.K. to perform the duty temporarily, and then switch to the new staff member in Japan once the role was filled.

Using the new Shopify Plus Admin has also allowed the business to have a single snapshot for its global business. Its new overview dashboard spots trends in the business that Huel can action appropriately such as sales patterns and order patterns, giving the ability to dive into more advanced reports as needed.

The increased efficiency from the new Shopify Plus Admin dashboard makes it a lot easier to enter a new market. If someone decides, ‘Let’s take Huel to another country tomorrow,’ they can do it!